XTM’s Heat the Homeless 2017: Australians’ wasted jackets could change lives this winter
• In Australia, more than 105,000 men, women and children are homeless
• Australian snow and outdoor label, XTM Performance wants to get 10,000 second-hand jackets into the hands of homeless people in 2017
• XTM’s Heat the Homeless initiative saw 2,500 pre-loved jackets handed out to homeless people in 2016
As temperatures drop, on one end of the spectrum winter sport enthusiasts are getting ready to upgrade their gear ready for next season. On the other, men, women and children face chilling winter nights without shelter, and the next few months will see lives lost or threatened by the freezing nights.
This chilling dichotomy of excitement and adventure, and terrible struggles troubled Pete Forras and his team at leading Australian snow and outdoor brand XTM Performance, so they came up with the idea to re-home second hand winter jackets that could bring some warmth to those who need it the most this winter.
“If you are living on the streets, a jacket that might be sitting at the back of someone’s closet can make it a little more bearable out there, especially on those really cold and wet nights,” XTM Performance founder and CEO Forras said.
"At XTM, we get to work with these innovative technologies and materials to make really cool, highly technical clothes that people want to get their hands on the newest and best of every season, which is great. However the flip side is lots of clothes are being retired early when they still have plenty of life left in them to do what they are essentially made for - warming bodies through winters.
We want people to give their old jackets a second chance – get them to the collection sites and on the backs of our friends on the streets as soon as we can,” Forras said.
This winter, the socially-conscious label will partner with their retailers and a group of organisations in the hope of collecting 10,000 second-hand winter jackets from around Australia; adding new partners Anaconda who have collection points at all their stores nationally, and bringing back 2016 charity partners Anonymous X and Hutt St Centre who will be getting the jackets to the people who need it most.
“Winter really puts a spotlight on the divide between those who have all the luxuries and those who are in need. We have the ability to redistribute and reconnect between these social extremes. We are hoping to get people pulling out their old winter jackets and bringing them into our retail partners’ stores where they can make a little difference to people’s lives,” Forras said.
An idea that was initially thrown around in a staff meeting, the Torquay beach based company launched its national XTM Heat the Homeless initiative for the first time in 2016.
“It just made sense to us - we thought, ‘there are so many high quality jackets now, some only getting a few weeks of wear before being replaced. It would be great to get more life out of these products we are making and get a few hundred of those out to people who could use a warm jacket this winter’,” explains Forras.
Also on this list of legends working together to redistribute some of the wealth and warmth of the snow and fashion industry and share it with the homeless, Humans in Melbourne and Melbourne I Love You founder Chris Cincotta has played a big part in making sure that as many Australians reconsider binning their old jackets this year, getting the word out via his huge social following.
Two days in and a post on Cincotta’s Humans In Melbourne page later, the 2016 target had been smashed with collection points inundated with donated jackets. By the end of winter, more than 2,500 jackets were handed out to men, women and children sleeping rough on Australian streets.
In 2017, they hope to get four times as many second hand jackets out warming bodies on Australian streets. To donate to XTM’s Heat the Homeless initiative, you can either send your jacket to the XTM Performance team directly at PO Box 422, Torquay VIC 3228 or visit www.xtm.com.au/heat-the-homeless for more distribution sites and information.
For media enquiries, please contact: Emma Hornsey | PR Manager, XTM Performance | E email@example.com | M 0415 842 801
FROM VICTORIAN INTERSCHOOLS COMPETITORS TO OLYMPIC AND WORLD CHAMPIONS!
XTM is a home grown Australian company founded by an original Victorian interschools participant.
We are sold in 22 countries around the world and are the official supplier to the Australian Winter Olympic team in gloves, headwear, socks, apres boots, bags and headwear.
XTM are proud to be associated with the fantastic organisation and event that is the Victorian Interschools.
If we can help you in any way with your outfitting please contact us on firstname.lastname@example.org
or visit our website xtm.com.au for your closest stockist or on line store.
Please also support XTMs heat the homeless campaign by donating your old ski jackets to those that really need them http://www.xtm.com.au/heat-the-homeless/